Sell clarity,not hours.
The business diagnostics system for coaches who work with entrepreneurs. Start session 1 with substance instead of small talk.
You need 3 sessions to understand where your client stands.
Your client expects it in the first one.
Differentiation
There are tens of thousands of coaches out there. A proprietary diagnostics system built specifically for entrepreneurs is an answer to the question: why you?
Sales
First sessions convert poorly when they stay vague. A report with 50+ insights before session 1 sells your program, not your hours.
Time
Three sessions of analysis work per client, replaced by a 30-minute assessment. That time belongs in the transformation, not the diagnosis.
How you use CORE with your clients
Three steps from invitation to a session with substance.
Your client takes the assessment
30 minutes, online. Behavior-based prioritization questions plus values analysis. You invite, CORE handles the rest.
You receive the 50-insight report
Type, values profile, blockers, levers, and concrete sprints. With your logo on the report.
You start session 1 with substance
Instead of three sessions of intake, you start exactly where it matters for your client.
A language your clients understand instantly
Eight colors, one stress shift, clear patterns: the values profile gives you and your client a shared vocabulary.
What your session prep sounds like
Instead of starting from zero, you see your client's profile before the first conversation: dominant colors, likely stress shift, typical tension patterns. "Tell me about yourself" becomes a precise opening question.
"I see a strong Orange dominance with a Blue shift under pressure: where are you experiencing that right now?"
Four examples from the color framework
- Orange: Success and results. Under pressure: harder, more dominant, more impatient.
- Blue: Order and processes. Under pressure: authoritarian enforcement of the rules.
- Green: Relationships and harmony. Under pressure: retreat into formality and rules.
- Yellow: Systems thinking and integration. Under pressure: first analysis retreat, then only results count.
Not another personality test
DISC tells your client how they communicate. CORE tells them what business they should build and what to do this week. MBTI and DISC are mirrors. CORE is a compass.
Honest about the science
CORE is grounded in Graves/Spiral Dynamics and behavior-based diagnostics. We don't say "scientifically validated" before our own validation study is published. That honesty is part of the system you stand behind with your clients.
Built by a practitioner, not a theorist
„I founded 9 companies, sold 3, and scaled a top-60 agency to 40 people. CORE Navigator is the diagnostics system I wish I'd had along the way."
Joram Höfs | Founder, CORE Navigator
Become a Founding Practitioner
We're opening 15 founding spots for coaches who use CORE with their clients and help shape the practitioner program.
- Use CORE with your own clients from day 1
- Personal onboarding directly with the founder
- Founding terms that remain yours permanently
- Direct line to the product roadmap: your feedback shapes the program
We discuss terms personally in the founding call. 15 minutes, no strings attached.
Request a founding call
Tell us briefly who you work with. We'll get back to you personally, usually within 48 hours.
Frequently asked questions
Who is the Founding Practitioner program for?
For business coaches, entrepreneur coaches, and strategy consultants in the DACH region who work with entrepreneurs, founders, and managing directors. Not for life coaching without a business focus.
What does it cost?
We discuss founding terms personally in the call. Fair, transparent, and founding practitioners keep their advantage permanently.
Do I need a certification?
No. You start with personal onboarding and interpretation guides. The official "Certified CORE Coach" certification launches in Q4 2026, and founding practitioners get access first.
I already use DISC, 9 Levels, or Reiss. Why switch?
You don't have to. CORE doesn't replace a communication tool, it answers a different question: what business your client should build and what to do this week. Many coaches use CORE alongside, as entrepreneur-specific diagnostics.
For every business coaching niche
How CORE Navigator works in your specialty.
15 spots. Personal onboarding. Your diagnostics.
Become a Founding Practitioner and start first sessions with substance.
Request a founding call