Stop pulling
the wrong lever.
CORE Types – The Book: 4 entrepreneur DNAs, 16 hybrid types, one intensity profile. So you work right instead of more.
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Other books show who you are.
This one shows what to do.
500+ pages of clarity: Which growth lever fits your DNA – and which strategy just burns you out.
Find your lever
Understand why 'doing more' doesn't work – and which growth lever fits your DNA.
Instantly actionable
7-day sprints, 90-day roadmaps, blocker diagnostics and traffic light systems – per type, from day 1.
Resolve team conflicts
Spot DNA conflicts, understand 16 hybrid types and resolve tensions with concrete playbooks.
Your fingerprint
Not just which type – but how strong. Your individual intensity profile for better decisions.
Why Previous Solutions Fail
Most strategies are generic, theoretical or ignore team dynamics. CORE Types is different.
Too generic
One approach for all – even though people in business operate completely differently.
Too theoretical
You understand yourself better but don't know what to do tomorrow.
Team conflicts remain
Tensions are seen as character issues – but are often DNA conflicts.
That's why this book
CORE Types shows you which growth levers suit you – so you work right instead of more: better decisions, clearer roles, less chaos.
What's Inside?
From diagnostics to team mapping to concrete action plans – everything in one framework.
Your CORE Type + Hybrid
4 base types × 16 hybrid combinations in detail – with Zone of Genius, facets & checklists.
Intensity Profile
Four distribution patterns, type clarity and intensity narratives for your unique 'fingerprint'.
Inner Tensions & Potential
Identify 6 tension fields, leverage creative opposites + activate dormant strengths.
Team DNA & Conflict Playbooks
Role mapping, hiring by CORE type, per-type communication + team gap analysis.
CORE in Real Business
Type-aligned offers, marketing, sales & delivery – incl. CORE Business Canvas.
90-Day Roadmaps + 7-Day Sprints
Concrete action plans per type: Foundation → Execution → Scale.
Plus: 9 Practical Appendices
Waitlist-Only Bonus
Who Is It For – And Who Not?
For you, if…
- You're an entrepreneur and want to make better decisions under uncertainty.
- You're a coach or consultant and want to get to the core faster.
- You lead a team and want to improve roles & communication.
- You're a founder and want to know which phase fits your DNA.
- You work in HR/Recruiting and want better hiring decisions.
Not for you, if…
- You just want a 'fun quiz' – CORE Types is a working framework, not a label horoscope.
- You don't want to take action: The value is in applying, not reading.
A Preview
“I got three new clients!”
“And who delivers that?”
→ If you know this, you'll love this book.
Not 'work more', but work right
Ch. 1: Why the wrong lever blocks growth.
Same type ≠ same performance
Ch. 8: Your intensity profile shows the expression.
16 hybrid types, not 4 boxes
Ch. 11–12: Each hybrid has unique strengths and risks.
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About the Author
I've been building businesses, systems and sales setups for 15+ years – and I've seen how often growth fails not due to lack of competence, but wrong fit. CORE Types is my attempt to pour that fit into a clear, actionable framework.
– Joram Höfs
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